Truly Lifestyle Brand

Strengthening Shampoo

$29.00
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Rated 4.8 out of 5
Based on 70 reviews

Formulated with everything you want, and nothing you don’t! This strengthening and hydrating shampoo is formulated with a unique blend of scalp relieving essential oils to decrease frizz, brittleness, and dullness with repeated use. Safe for colour and chemically treated hair, we’re proud to keep this formula free of sulfates, parabens, silicones, and alcohol for shiny, luscious locks. Pair with our Truly Strengthening Conditioner for best results.

16.9 fl. oz.

On average, this product will provide 35 washes depending on hair length and thickness. 

Shelf life: 2 years unopened & 6 months after opening. 

DIRECTIONS

Apply to damp hair. Massage evenly into a lather and rinse thoroughly. Follow with Truly Strengthening Conditioner for best results.

Cautions

Discontinue if irritation occurs. External use only.

INGREDIENTS

Water, Sodium C14-16 (Alpha Olefin Sulfonate), Cocamidapropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerine, Decyl Glucoside, Propanediol, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Sucrose Cocoate, Citrus Aurantifolia (Lime) Oil, Citrus Limonum (Lemon) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Citric Acid, Limnanthes Alba (Meadow Foam) Seed Oil, Tocopherol (Vitamin E), Pogostemon Cablin (Patchouli) Oil, Pelargonium Graveolens (Geranium) Flower Oil

FAQs

Is this product safe for colour treated hair?

- Yes! Our Shampoo is formulated with gentle ingredients with a pH suited for colour treated hair. For maintenance of ash and intense colours, alternate with your favourite targeted product.

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $12 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any Truly Lifestyle Brand product returned or exchanged within 30 days of receiving your order. All Truly Marketplace items/products are FINAL SALE. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

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Cruelty-free

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Vegan

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Anti-breakage

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All hair types

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Scalp care

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Colour safe

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $12 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any Truly Lifestyle Brand product returned or exchanged within 30 days of receiving your order. All Truly Marketplace items/products are FINAL SALE. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

Key Ingredients

Proprietary blend of essential oils

Our unique blend of essential oils has been curated by professional aromatherapists to deliver the best scalp focussed results using oils. Our combination of Lime, Lemon, Lavender, Geranium, and Patchouli essential oils penetrate the scalp and provide long lasting protection from dandruff, dry scalp, irritation and hair thinning.

Meadow Foam Seed Oil

A highly stable emollient from flowers, this oil prevents brittleness, tangles, dullness and frizz, while providing silky smooth texture and drastically increasing shine. Meadow Foam Seed Oil is used extensively to balance pH abnormalities in both skin and hair care, restoring its level to prevent the overproduction of sebum (natural oils).

Salicylic Acid

Salicylic acid is a beta-hydroxy acid derived from willow bark that helps remove excess oil and dead cells from the surface of the scalp. In turn, this gives an excellent ability to rid the scalp and surrounding area of dandruff, while providing relief from itchiness and irritations.

Truly effective

In customer testing, Truly Strengthening Shampoo was shown to reduce oil build up and create less breakage, leaving hair strong and nourished between washes.

98%

Felt hair was shinier and stronger after one use

95%

Felt they could go longer in between washes than other shampoos

90%

Felt they could notice a decrease in split ends with continued use

*BASED ON CERTIFIED CUSTOMER REVIEWS

*BASED ON CERTIFIED CUSTOMER REVIEWS

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average rating 4.8 out of 5
Based on 70 reviews
  • 5 Stars
    64 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
93% of reviewers would recommend this product to a friend
Customer photos and videos
70 Reviews
Reviewed by Dawna F.
Verified Buyer
I recommend this product
Age Range
65+
Hair Type
  • Straight
  • Medium Thickness
Hair Colour
White
Hair Length
Shoulder Length
Hair Concerns
  • Dry Ends
Rated 5 out of 5
Review posted

Best ever!

I have been using shampoo for over a year now and will continue to use. I have had pure white hair since my early 40’s so I have used multiple brands over the years to keep the platinum colour from turning yellow. This shampoo keeps my hair white with no buildup or residue.

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Reviewed by Samantha S.
Verified Buyer
I recommend this product
Age Range
25 - 34
Rated 5 out of 5
Review posted

Amazing

The best shampoo!!

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Reviewed by Rose
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Type
  • Straight
  • Thin
Hair Colour
Blonde
Hair Length
Long
Hair Concerns
  • Dry Scalp
  • Oily
  • Damaged
  • Growth
  • Itchy Scalp
Rated 5 out of 5
Review posted

Lovely, light, and cleansing

Love how my hair feels after using this! Smooth and sleek.

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Reviewed by Jacolynn B.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Type
  • wavy
  • straight
  • Wavy
  • Medium Thickness
Hair Colour
Coloured
Hair Length
Long
Hair Concerns
  • Itchy Scalp
  • Oily
Rated 5 out of 5
Review posted

My hair loves it!

My hair has never felt more clean and healthy since I’ve switched over. A year later and my hair is truly grateful

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Reviewed by Britt
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Type
  • Wavy
  • Thin
Hair Colour
Brown
Hair Concerns
  • Breakage
  • Growth
  • Oily
Rated 5 out of 5
Review posted

My go-to shampoo!

I absolutely love this shampoo! It smells amazing and has really helped my hair be the healthiest ever.

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