celebrate your beauty
At Truly, we want you to celebrate your beauty. We get it – finding the right beauty products can be overwhelming – so whether you’re just starting, wanting to switch it up, or in need of finding that one product that will change your life, you can think of us as your everyday essentials with high quality results.
how it started
"When I started Truly, I wanted to share my undying love for beauty + self-care while showing the world that simple products can be the most effective products. My passion lies within helping others realize that their natural beauty is something to celebrate. The community in which Truly continues to grow could not be more reflective of that, which is truly (😉) a dream come true. Nothing makes me happier than seeing confident, happy individuals express that Truly has played a part in their new found glow. That's why I started and it will never change."
CEO + Founder, Alexandria MacFarlane
How it's going
Truly Lifestyle Brand Inc. was founded in 2019 with the purpose of empowering your natural beauty while using clean ingredients that you can feel good about.
We've come a long way since 2019, and we're proud to be giving you vegan, natural products using only the best upcycled Post-Consumer Resin materials, carbon mindful shipping practices, and affordable pricing using the most sustainable ingredients. Thank you for trusting us with your skin.