how it started

"When I started Truly, I wanted to share my undying love for beauty and self-care while showing the world that simple products can be the most effective products. My passion lies within helping others realize that their natural beauty is something to celebrate. The community in which Truly continues to grow could not be more reflective of that, which is truly (😉) a dream come true. Nothing makes me happier than seeing confident, happy people express that Truly has played a part in their new found glow. That's why I started and it will never change." 

CEO + Founder, Alexandria MacFarlane

How it's going

Truly Lifestyle Brand Inc. was founded in 2019 with the purpose of empowering your natural beauty while using clean, high quality ingredients that you can feel good about.

We've come a long way since 2019, and we're proud to be giving you high performing plant based products with affordable pricing and the most effective & sustainable ingredients. Thank you for trusting us with your skin and always remember to celebrate your beauty, truly.