how it started
"Doing my skincare routine has always been a way for me to feel most like myself. It has a way of giving me immense confidence, making me feel like I can accomplish anything. I've always been entrepreneurial, but it wasn't until late 2018 where I had my 'lightbulb moment'. "Why don't I start a skincare company?". I had tried EVERYTHING under the sun and I knew what worked and what didn't. It was the thing I was most passionate about. That December night, I told my boyfriend "I'm going to start a skincare company" and got to work that very same night on my coffee table."
- Truly Founder and CEO Alexandria MacFarlane
How it's going
Truly Lifestyle Brand Inc. was founded with the purpose of empowering your natural beauty while using clean, high quality ingredients that you can feel good about using on your skin.
We've come a long way since 2019, and we're proud to be providing you and 20,000+ other skin-happy customers, with a wide range of science backed, high performing products with affordable pricing. Thank you for trusting us with your skin and always remember to celebrate your beauty, truly.