Truly Lifestyle Brand

Truly Brightening Vitamin C

$34.00
Rated 4.9 out of 5
Based on 257 reviews

Our #1 product for a reason, we’re redefining vitamin C with this powerful brightening and complexion correcting serum - resulting in glowing, ageless skin. Powerful antioxidants and highly effective and stable ascorbic acid help synthesize collagen, and rapidly turn over skin cells to reveal younger, tighter, and brighter looking skin. Reputed to drastically decrease and even eliminate age spots, acne scarring and dark circles, enjoy the incredible benefits of Vitamin C in a pH balanced, and sensitive skin approved formula for all skin types.

Shelf life: 2 years unopened & 6 months after opening. 

Directions

Apply a pea sized amount to clean fingertips and gently pat into skin. Use after cleansing and toning and follow with a moisturizer. Use in the morning for best results. Do not combine with Retinol.

Cautions

Patch test before use, discontinue if irritation occurs. Avoid direct sunlight 30 minutes after application. Keep out of reach of children.

Ingredients

Deionized Water, Citric acid USP Granular, Sodium Citrate Dihydrate, Hamamelis Virginiana (Witch Hazel) Water (and) Alcohol, Vaccinium myrtillus (Bilberry) fruit Extract, Sugarcane (Saccharum Officinarum) Extract, Glycerin, Water, Cucumis Sativus (Cucumber) Fruit Extract, Psidium Guajava Fruit (Guava) Extract, Pyrus Malus (Apple) Fruit Extract, Hyaluronic Acid (Sodium hyaluronate), Vitamin E, Linatural Ultra-3, Ethyl Ascorbic Acid.

Faqs

When should I apply vitamin C serum?

- The best time to apply this serum is in your morning routine! Vitamin C's natural ability to protect the skin from pollution and free radicals is best taken advantage of with day-use!

Are there any Truly products that shouldn't be used at the same time as vitamin C?

- Our 1% retinol serum should be used in a separate part of your routine, as the effects of both serums together weaken with mixed application. Since photosensitive retinol must be applied at night only, you will find it easy to break these up between AM + PM!

How does this vitamin C compare to others on the market?

- In lab testing, the Ethyl Ascorbic Acid used in this formula significantly outperformed the higher percentage of comparative vitamin C serum, while also producing over a 6% increase in collagen synthesis during testing, concluding that the lower concentration was more effective in treating skin conditions than higher percentages. Unlike L-Ascorbic Acid, which can become unstable and require higher percentage to account for degradation over time, Ethyl Ascorbic Acid does not require additional excess of the ingredient to achieve desired results. The choice to use Ethyl Ascorbic Acid was based on the recommended usage rates by manufacturers to optimize the performance of this ingredient, and minimize the potential for irritation from using this ingredient in excess. This formula has been scientifically proven to aid in a visible decrease of hyperpigmentation, while improving overall complexion using Ethyl Ascorbic Acid, concluded to be the most stable and non-reactive vitamin C derivative available on the market according to manufacturer and laboratory supplied data. Due to its enhanced stability, it is considered the superior vitamin C derivative to achieve enhanced, if not superior results in a formula designed for daily use.

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $11 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any product returned or exchanged within 30 days of receiving your order. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

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Cruelty-free

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Acne prone

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Vegan

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Dull/uneven skin tone

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Brightening

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $11 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any product returned or exchanged within 30 days of receiving your order. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

Key Ingredients

Want to know more? Check out our ingredient glossary for a full list of every product ingredient and its benefits
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Ethyl Ascorbic Acid

Ethyl Ascorbic Acid is a water-soluble, stable vitamin C derivative and highly effective antioxidant, improves collagen synthesis and reduces wrinkles. With its skin-brightening effect, the active ingredient is most known for acne scarring and reduction, dark spot + dark circle correction and elasticity. Ethyl Ascorbic Acid also repairs and protects against skin damage from sun rays.

Bilberry Extract

The leaves of the Bilberry shrub contain arbutin, a compound that has the ability to lighten and brighten the skin. This natural glycoside helps to stop hyperpigmentation, bright the skin and prevent age spots, by inhibiting the production of melanin, the pigment, that gives human skin its colour.

Guava Extract

The wide range of vitamins and antioxidants packed into the guava fruit work wonders for your skin. Its antioxidants may protect your skin from damage, which can slow down its aging process, helping prevent wrinkles. Guava leaf extract may help treat acne when applied directly to your skin.

Truly effective

In customer testing, Truly Brightening left skin looking brighter, evened dull complexions, and was shown to increase cell turnover.

97%

Felt product absorbed quickly and left skin soft

100%

Felt their complexion looked brighter and healthier with continued use

98%

Did not experience any sensitivities to the product

*BASED ON CERTIFIED CUSTOMER REVIEWS

*BASED ON CERTIFIED CUSTOMER REVIEWS

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98% of reviewers would recommend this product to a friend
Customer photos and videos
257 Reviews
Reviewed by Jessica H.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin type
  • oily
Rated 5 out of 5
Review posted

Great!

I have been using this serum for just over a week and love it. My skin feels so smooth and I can see it is improving the appearance of blemishes.

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Reviewed by Jennifer P.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin type
  • oily
Rated 5 out of 5
Review posted

Love it

My skin feels hydrated and it has evened out my skin tone so nicely. I use morning and night after toning.

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Reviewed by Chelcie D.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin type
  • combo skin
Rated 5 out of 5
Review posted

Amazing on my scar!

I tried this vitamin c on my c section scar, not really thinking it would do much since it had been 7 months since my surgery but WOW. My scar has lightened in colour and almost faded in other spots all after using this serum for inconsistently 2 ish months. Can’t wait to see what my scar looks like once I start to consistently use it. Works amazing on your face too. My complexion has never looked brighter and fresh.

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Reviewed by Whitney K.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin type
  • combo skin
Rated 5 out of 5
Review posted

Fabulous product

It’s amazing!

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Reviewed by Candice B.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin type
  • combo skin
Rated 5 out of 5
Review posted

Game changer

I definitely noticed a huge difference in my complexion within days of using this serum. My skin was more glowy, bright and smooth. The dark bags under my eyes even lightened up. I have combo skin and I was worried it would be too oily, but it isn’t at all. I’ve been using it every morning after using the cleanser and I have been able to skip concealer and powder on my face to get an even complexion now. If you’re on the fence about it, you should totally try it out!

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