Truly Lifestyle Brand Inc.

Strengthening Shampoo

$39.00
Rated 4.8 out of 5
Based on 49 reviews

Formulated with everything you want, and nothing you don’t! This strengthening and hydrating shampoo is formulated with a unique blend of scalp relieving essential oils to decrease frizz, brittleness, and dullness with repeated use. Safe for colour and chemically treated hair, we’re proud to keep this formula free of sulfates, parabens, silicones, and alcohol for shiny, luscious locks. Pair with our Truly Strengthening Conditioner for best results.

16 oz bottle

On average, this product will provide 35 washes depending on hair length and thickness. 

Shelf life: 2 years unopened & 6 months after opening. 

DIRECTIONS

Apply to damp hair. Massage evenly into a lather and rinse thoroughly. Follow with Truly Strengthening Conditioner for best results.

Cautions

Discontinue if irritation occurs. External use only.

INGREDIENTS

Aqua, Sodium alpha-olefin (C14-16) sulfonate, Cocam- idopropyl Betaine, Glycerin, Dimethyl Lauramide/Myrist- amide, Decyl D-glucoside, Propanediol, Citrus Auran- tifolia (Lime) Oil, Sucrose Cocate, Benzyl Alcohol (and) Salicylic Acid (and) Sorbic Acid, Citrus medica limonum (Lemon) Peel Oil, Lavandula angustifolia (Lavender) Flower Oil, Pogostemon Cab- lin (Patchouli) Oil, Pelargon- ium Graveolens (Geranium) Flower Oil, Limnanthes Alba (meadowfoam) Seed Oil, Tocopherol Acetate, Citric Acid.

FAQs

Is this product safe for colour treated hair?

- Yes! Our Shampoo is formulated with gentle ingredients with a pH suited for colour treated hair. For maintenance of ash and intense colours, alternate with your favourite targeted product.

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $11 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any product returned or exchanged within 30 days of receiving your order. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

icon

Cruelty-free

icon

Vegan

icon

Anti-breakage

icon

All hair types

icon

Scalp care

icon

Colour safe

ENJOY FREE SHIPPING ON ORDERS $100 OR MORE WITHIN CANADA & US + $11 FLAT RATE SHIPPING WITHIN CANADA!

We will gladly provide store credit for any product returned or exchanged within 30 days of receiving your order. Please note we are unable to provide money-back refunds.

To place a return, please reach out to info@trulylifestylebrand.com, and provide the order # and the item you are looking to return or exchange.

Key Ingredients

Want to know more? Check out our ingredient glossary for a full list of every product ingredient and its benefits
Take me there!

Proprietary blend of essential oils

Our unique blend of essential oils has been curated by professional aromatherapists to deliver the best scalp focussed results using oils. Our combination of Lime, Lemon, Lavender, Geranium, and Patchouli essential oils penetrate the scalp and provide long lasting protection from dandruff, dry scalp, irritation and hair thinning.

Meadow-foam Seed Oil

A highly stable emollient from flowers, this oil prevents brittleness, tangles, dullness and frizz, while providing silky smooth texture and drastically increasing shine. Meadow-foam oil is used extensively to balance pH abnormalities in both skin and hair care, restoring its level to prevent the overproduction of sebum (natural oils).

Salicylic Acid

Salicylic acid is a beta-hydroxy acid derived from willow bark that helps remove excess oil and dead cells from the surface of the scalp. In turn, this gives an excellent ability to rid the scalp and surrounding area of dandruff, while providing relief from itchiness and irritations.

Truly effective

In customer testing, Truly Strengthening Shampoo was shown to reduce oil build up and create less breakage, leaving hair strong and nourished between washes.

98%

Felt hair was shinier and stronger after one use

95%

Felt they could go longer in between washes than other shampoos

90%

Felt they could notice a decrease in split ends with continued use

*BASED ON CERTIFIED CUSTOMER REVIEWS

*BASED ON CERTIFIED CUSTOMER REVIEWS

You may also like

average rating 4.8 out of 5
Based on 49 reviews
  • 5 Stars
    45 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
92% of reviewers would recommend this product to a friend
Customer photos and videos
49 Reviews
Reviewed by Haley S.
Verified Buyer
I recommend this product
Age Range
18 - 24
Hair type
  • straight
Rated 5 out of 5
Review posted

truly lifestyle brand does it again!!

I am so obsessed with this shampoo!! My hair feels so healthy and looks so shiny after using this product for a couple of weeks. I love the scent of this shampoo so much - it smells like citrus, lavender, and eucalyptus, the absolute perfect combination. It works so well for my sensitive scalp and I've noticed that my scalp has been much less irritated since I started using this!

Loading...
Was this helpful?
Reviewed by KERRI M.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair type
  • wavy
Rated 5 out of 5
Review posted

Love

I buy this for my daughter in Las Vegas . She loves it.

Loading...
Was this helpful?
Reviewed by Jaimie W.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair type
  • wavy
Rated 5 out of 5
Review posted

Awesome shampoo!

This is my first time trying the truly shampoo & I'm hooked! It’s lovely and leaves my hair feeling great!

Loading...
Was this helpful?
Reviewed by Clayton S.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair type
  • straight
Rated 5 out of 5
Review posted

Best shampoo/conditioner combo

Since I started using the truly shampoo and conditioner my scalp eczema has been way more under control. I have very few flare ups when using these products. Highly recommend.

Loading...
Was this helpful?
Reviewed by Micki C.
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair type
  • straight
Rated 5 out of 5
Review posted

Loving it so far

The smell is beautiful - somewhere between thrills gum and Aveda's signature scent (except it's all natural where Aveda's is not). I have easy, poker straight and fine hair and find I'm getting better volume with this than my previous shampoo. My husband is using it to help with scalp itch/eczema and hasn't noticed a huge change yet but we will keep using it. We're only 1 month into the bottle.

Loading...
Was this helpful?