Ingredients Glossary
Why hide it, when we're proud of it? Our natural skin care products will always be leaping bunny certified, cruelty free and plant based. Forever formulated without:
Phthalates Parabens Aluminum DMDM Siloxanes Dye
Dimethicone
Silicones
INGREDIENTS
1,2-Hexanediol is commonly used in the cosmetic industry as a preservative, an emollient, and a moisturizing agent. It is good for skin and hair, and impart various beneficial properties to this ingredient like anti-inflammation.
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1,2-Hexanediol is a synthetic ingredient that is made up of many ingredients such as diosgenin, chrysin, and alpha-lipoic acid.
What can I find this in?
Ethyl ascorbic acid is a derivative of ascorbic acid. it is one of the most stable derivatives of ascorbic acid known, and it synthesizes into vitamin C inside the body.
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Ascorbic Acid
What can I find this in?
An amino acid, alanine is known to balance moisture levels on the skin, thus providing improved hydration.
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L-Alanine
What can I find this in?
It is suitable for all skin types by giving anti-aging properties, moisturization, acne relief, treatment with sunburns, and healing cuts or wounds. It is very rich in proteolytic enzymes which help to remove dead skin cells that can clog the pores of the scalp which also hinder the growth of new hair follicles. It has alkaline properties which help to maintain the pH level of hair and skin. It is used to cure dandruff by its enzymatic breakdown of skin cells and anti fungal properties.
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Cold pressed from the aloe vera leaf inner gel only, non-decolourized.
What can I find this in?
A cleansing ingredient with a soothing touch. Contains Malic Acid helping to remove build up, draw out impurities and slough off dead skin cells.
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Apples
What can I find this in?
Argan oil is an amber-coloured oil derived from the kernels of the argan tree (Argania spinosa), used for its composition of unsaturated fatty acids to nourish and protect hair follicles.
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Derived from the kernels of the argan tree
What can I find this in?
Arginine is a non-essential amino acid the body is producing on its own. Amino acids are vital for the skin. Not just for hydration, they also protect the skin from free radical damage and premature skin aging. Arginine has soothing properties and helps to repair visible skin damage.
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Lupin and pumpkin seeds
What can I find this in?
This natural emulsifying wax creates creamy emulsions. It is a strong emulsifier that can also be used in sulphate-free surfactant systems.
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Behenyl alcohol is derived from vegetable sources; polyglyceryl-3 stearate is derived from vegetable derived glycerol and stearic acid.
What can I find this in?
Water-soluble, low odour and low colour preservative that protects against Gram-Positive and Gram-negative bacteria, yeast, and molds. It is compatible over a pH range of 3 to 8, making it a very versatile preservative.
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Nature-identical botanicals produced in lab setting.
What can I find this in?
Truly Strengthening Conditioner
Betaine is useful in anti-aging products to help prevent wrinkles. Its moisturizing properties soften skin's texture and effectively fills in skin creases to reduce the deep appearance of wrinkles. Betaine's essentially a topical Face Filter. Betaine soothes and protects the skin.
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Sugar beet plant
What can I find this in?
A mixed ester of linolenic acid and linolenyl alcohol oligomers synthesized from plant-derived materials
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Plant based
What can I find this in?
Bisabolol has several key benefits for the skin, including both soothing and anti-aging effects. Its antioxidant properties mean that it can visibly help reduce the signs of aging, meaning that bisabolol helps keep skin firm and youthful in appearance.
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An active found in chamomile.
What can I find this in?
It acts similar to Botox, wherein it regenerates and revitalize the skin cells, and is believed to provide the firm appearance to the skin. Its effect is thought to last longer, and a continuous, long term gradual reduction in wrinkles and fine lines can be achieved. It is also used as an anti-stretch mark agent.
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Synthetic peptide
What can I find this in?
Preservative that functions to inhibit mold and microbial growth in skin care products.
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Coconut
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This retinol mixture consists of encapsulated retinol, within tiny liposomes which aid in stabilization for the active material, as well as enhance the delivery of the active into the skin itself.
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A combination of synthetic and naturally derived components, vegan sourced retinol.
What can I find this in?
Caprylic triglyceride, or capric triglyceride, is a compound that combines fatty acids from natural oils, such as coconut oil, with glycerin.
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Plant based
What can I find this in?
Cetearyl Alcohol is useful as an emollient, texture enhancer, foam stabilizer, emulsifier, carrier and thickener in building lotions, creams, and lip balms.
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It is a mixture of naturally derived (coconut and palm oils) fatty alcohols.
What can I find this in?
It is used in lotion making to provide stable emulsions between the oils and liquids in the formula.
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Vegetable source. Emulsifying wax is a waxy solid prepared from Cetearyl Alcohol, (coconut oil and palm derived) and polysorbate (fatty acid derived).
What can I find this in?
It has unique binding abilities which makes it useful as an opacifier, emollient, emulsifier, thickener, and carrying agent for other ingredients.
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Naturally derived from fats such as coconut or palm.
What can I find this in?
Citric Acid is a weak organic acid. It is a natural preservative and is also used to balance the pH in a formula.
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Organic acid
What can I find this in?
Truly Strengthening Conditioner
Truly Cleansing Facial Cleanser
Provides amino acids for healthy skin renewal, detoxifies and stimulates circulation and is soothing. It can protect hair from various infections like lice, it can also strengthen hair to avoid hair loss.
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Steam distilled from fruit
What can I find this in?
It is a safe, non-irritating cleanser that removes surface oil, dirt and bacteria without stripping or drying sensitive skin. It has antibiotic, anti-septic and moisturizing properties. It also acts as an emulsifying agent and thickener. It helps to increase viscosity and control it.
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Derived from coconut oil
What can I find this in?
Coco-caprylate is an emollient, meaning that it helps soften or soothe the skin.
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Obtained by esterifying coconut alcohol with caprylic acid and capric acid. It is a 100% natural ingredient and has a non-polar character. It can be considered a true botanical alternative for silicones.
What can I find this in?
It is completely soluble with other oils, making it the perfect carrier oil. Having an extremely lightweight consistency, it absorbs quickly into the skin without clogging pores but still offers moisturization. Lauric acid is the main fatty acid chain that is removed in fractionation; with its removal, the overall oiliness and greasiness is considerably decreased. It is also a good vegetable alternative to mineral or silicone oils.
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Coconut oil is hydrolyzed and fractionated by steam distillation.
What can I find this in?
Cucumber has a high content of minerals, potassium and sulfer and is often used in skin care to soften and hydrate the skin. It is especially well suited for cleansing products to help soften and smooth.
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Cucumber fruit and glycerin made of naturally derived oils.
What can I find this in?
Applying it to the scalp strengthens hair follicles, controls hair loss, and leaves hair shiny and fresh. It is also an effective dandruff treatment.
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Steam distilled from the grass.
What can I find this in?
The human body readable absorbs D-L Panthenol through the skin and rapidly converts D-Panthenol into Pantothenic Acid, a substance present in all living cells. Studies have shown that D-Panthenol promotes stimulation of epithelization, granulation, mitigation of itching and has an anti-inflammatory effect.
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Synthetically produced Vitamin B-5 to bypass natural animal sources.
What can I find this in?
A nonionic surfactant, ideal for stable foaming and cleansing. The foam obtained is fine and particularly stable. A non-irritating ingredient that is not drying and is ideal for sensitive skin.
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Produced by the reaction of glucose with the fatty alcohol decanol, which is derived form coconut.
What can I find this in?
Dextran is a polysaccharide (sugar) that has water-binding properties for skin, meaning it’s an excellent ingredient for maintaining hydration. It is often combined with peptides in powder form to improve stability and compatibility with different types of skin care formulas.
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Sucrose
What can I find this in?
A mixed ester of Dextrin (q.v.) with palmitic andethylhexanoic acids.
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Plant based
What can I find this in?
It is a multifunctional nonionic surfactant that provides superior viscosity building performance, foam booster and thickener.
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Derived from natural sources with nature identical ingredients.
What can I find this in?
It is the salt of citric acid and acts as a pH buffer, chelating agent, binding mineral, as well as a water softener.
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Citric acid
What can I find this in?
Truly Strengthening Conditioner
It is a naturally derived product with broad spectrum protection that improves skin moisture. It is non-sensitizing, non-irritating and acts as an effective preservative.
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A combination of a naturally occurring food additive glucono delta lactone, derived from corn, and a food grade preservative sodium benzoate, the sodium salt of benzoic acid, along with a trace amount of calcium gluconate as a processing agent.
What can I find this in?
Glutamic acid helps keep the skin's pH value intact. Since its structure has different groups, it is simpler to exchange active ions on it. In addition, this structure also helps to bind water molecules within the skin, thus moisturizing the skin.
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A-amino acid
What can I find this in?
In hair products, glycerine acts as a natural humectant. When absorbed by the hair follicle, the follicle softens, swells and retains the water resulting in added body, shine and moisture.
In skincare, this humectant works well for moisturizing, smoothing, and softening the skin. It increases the solubility of of the active ingredient, thereby elevating its skin penetration and increasing its activity time. Humectants also elevate the hydration of the skin, minimizing the dehydrating effect of some co-existing active ingredients. It can also assist in pulling oxygen into the skin.
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Non-GMO product derived from coconut and palm oils.
What can I find this in?
Truly Strengthening Conditioner
Truly Cleansing Facial Cleanser
An amino acid that is primarily used in anti-aging skincare products because of its ability to improve moisture retention, increase collagen production, and promote skin repair and regeneration.
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Soy
What can I find this in?
Guar hydroxypropyltrimonium chloride is especially beneficial as a hair care product. Because it is positively charged, or cationic, it neutralizes the negative charges on hair strands that cause hair to become static or tangled. In skincare, it is a conditioning agent and will give a silky and soft feel to the skin.
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Guar beans
What can I find this in?
Multi-purpose remedy that can help a wide variety of skin conditions including spot treatment of acne, soothing dry or itchy skin, and oily skin. It is also great for the removal of makeup. It has also been used for stretch marks, diaper rash, varicose veins, dandruff, deodorant, bruises, sunburns, razor burns, and bug spray.
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Distillation of twigs, bark and leaves of Hamamelis Virginiana.
What can I find this in?
Sunflower oil, like other oils, can retain moisture in the skin. However, it may also contain antibacterial/antimicrobial properties, providing a protective barrier that resists infection. It also acts as an emollient and contains vitamin E.
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Expressed from sunflower seeds.
What can I find this in?
A powerful humectant, antistatic agent and skin moisturizer. it is a popular ingredient in skincare products because of its involvement in tissue repair, ability to reduce folds and wrinkles in the skin, remove scars, and and add volume under the skin.
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Produced by biotechnology, main sources for fermentation are glucose, soy peptone and yeast extract.
What can I find this in?
A blend of hydrolyzed proteins derived from wheat, corn and soybeans, which add moisturizing and conditioning properties to the formulation.
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Botanical and synthetic
What can I find this in?
It is used to improve the feel of creams and lotions and imparts a soft, cushiony feel on the skin, giving it a near-velvet smoothness after drying.
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A natural soluble form of hydrolyzed whole oats.
What can I find this in?
Thickening agent used primarily in aqueous formulations to improve the texture and feel of a formulation, also used as a thickening agent.
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Cellulose
What can I find this in?
Jojoba ester supports barrier repair and helps control oil production.
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Jojoba plant
What can I find this in?
Lavender is known to stimulate hair growth by increasing the circulation to the hair follicles. It is recognized to have strong antiseptic and antibacterial actions which help to promote healing of the scalp.
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Steam distilled from the lavender flower.
What can I find this in?
Lemon is commonly used as a skin toner because it is known for its astringent and anti-irritant qualities. It also acts to refresh dull skin and helps stabilize an oily complexion. In hair care, it refreshes dull hair and helps to eliminate oils on the scalp.
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Cold pressed from lemon rinds.
What can I find this in?
It is widely used in cosmetic and hair care products because it is moisturizing, extremely stable, and capable of adhering and staying on the skin. When applied to the skin, it forms a moisture barrier and will assist in preventing moisture loss.
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Seeds of the meadowfoam plant
What can I find this in?
This amino acid plays a role in keeping skin hydrated by aiding the balanced transport of water through skin's layers. Lysine also plays a role in helping skin produce supportive substances that keep it looking smooth and youthful.
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L-Lysine amino acid
What can I find this in?
A moisturizing ingredient that supports the natural moisturizing factors found within the first few layers of the skin.
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Made from corn, rice, potato, wheat, or tapioca.
What can I find this in?
It has powerful antioxidant properties that can significantly improve the appearance of blemishes and scars. It can quickly clear up the sebum glands that get infected and blocked by toxins and dirt, and eliminate the bacteria that causes acne and other skin problems. Used for its anti fungal, antibacterial and anti-inflammatory properties. This oil can help with lice, heal small sores and irritations, soothe dry scalp and helps fight against dandruff.
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Steam distilled from the leaf of the tea tree.
What can I find this in?
It is an excellent antiseptic and anti-inflammatory agent that can be applied topically to help alleviate pain by creating a soothing and cooling sensation. It is also known to be refreshing, mentally stimulating and energizing.
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Steam distilled from the leaves of the peppermint plant.
What can I find this in?
It is a fine textured oil that is used in hair care due to its moisturizing, emollient, and anti-inflammatory properties. It is high in essential fatty acids which provide the building blocks for cell membranes.
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Oil is extracted from the seeds of the evening primrose.
What can I find this in?
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Rice bran
What can I find this in?
(Which stands for pyrrolidone carboxylic acid) is an amino acid-derived ingredient that functions as a humectant. As such, it increases water content (hydration) in the uppermost layers of skin.
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Amino acid chains
What can I find this in?
Since geranium balances secretions around the hair follicles, it is an effective agent for hair growth. It can also help revive dull and limp hair.
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Steam distilled from the leaves and stalks of the Geranium plant.
What can I find this in?
A natural oil easily absorbed by the skin and transported deep into the tissue. Its emollient properties make it ideal for dry, dehydrated, or mature skin. Skin problems respond to its high content of vitamin A and E.
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Cold pressed from the seeds of the avocado.
What can I find this in?
A new line of all natural multifunctional ingredients that provide emollience, moisturization, and microbial protection. This product is made up up three ingredients: Phenethyl alcohol has strong protection against bacteria. Pentylene glycol adds another layer of protection, and is strong against bacteria and yeast. Propanediol helps boosts the efficacy against fungi (yeast and mold) as well as bacteria.
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Each component is derived from corn or sugar cane.
What can I find this in?
Supports keratinocyte defenses to deal with inflammation, enabling them to function well, building up and accelerating physical barrier recovery, to strengthen and fortify skin, making it less sensitive to environmental stressors.
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Tropical reed plant species found in humid wetlands in Asia.
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It contains antioxidants that repair damaged hair and add shine. It strengthens hair follicles and strands.
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Molecular distillation of the dry patchouli leaves.
What can I find this in?
Used in cosmetics to impart an emollient feel that conditions skin, as an emulsifier to keep unlike ingredients (think oil and water) blended, and, in greater amounts as a surfactant.
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Coconut acid
What can I find this in?
Emulsifying ingredient to bind water and oil formulations together.
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Vegetable oils
What can I find this in?
Multiple roles in cosmetics including emollient, emulsifier, and surfactant, making it a good choice for hydrating products.
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Ricinoleic Acid
What can I find this in?
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Plant based
What can I find this in?
It is a non-ionic surfactant that is used to disperse and emulsify.
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Naturally derived from Lauric Acid (coconut oil).
What can I find this in?
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Known as the malapari or karanja tree
What can I find this in?
Anti-aging and soothing antioxidant extract that contains organic acids and proteins for maximum skin cell function, without impacting your skin's natural pH levels. It also improves the local activity of Hyaluronic Acid within the skin, so your face is left hydrated.
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Mushroom species.
What can I find this in?
Proline is an amino acid that is primarily used in anti-aging skincare products because of its ability to help improve skin elasticity, increase collagen production, and promote skin repair and regeneration.
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L-Proline amino acid
What can I find this in?
It can enhance the penetration of ingredients into the skin. It also has hydrating properties and can leave a smooth, moist finish on skin. It also offers many performance benefits - no skin irritation, improved moisturization, excellent sensorial attributes, unique solubility to deliver actives and boosts the efficacy of preservatives.
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Derived from a sustainable and renewable corn.
What can I find this in?
Truly Strengthening Conditioner
It is rich in vitamin E, monounsaturated fatty acids, proteins, potassium, zinc, and other minerals and vitamins which make it great for skin and hair. It is a mild and hypoallergenic oil. Due to its light texture, it can easily penetrate deep into the skin, softening and dislodging dirt and debris accumulated in the pores and har follicles; therefore, preventing blackheads and acne. It helps restore hair moisture and it helps prevent hair breakage.
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Cold pressed from the dried kernel of sweet almonds.
What can I find this in?
Guava is prized for its high vitamin content, and is shown to slow down the signs of aging.
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Guava fruit
What can I find this in?
Apple extract is commonly used in skin care for its anti-aging and and skin smoothening benefits.
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Apple
What can I find this in?
Rose floral water has benefits for all skin types, but it is especially beneficial for dry, sensitive and mature skin. It provides a delicate, floral fragrance to a product.
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Rose buds and petals
What can I find this in?
An excellent extract used to retard rancidity in natural oils. It also has strong antioxidant properties.
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Oil extract of rosemary.
What can I find this in?
Sugar cane is used in skincare formulations for the moisturizing and skin conditioning benefits.
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Sugar cane
What can I find this in?
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Elderberry
What can I find this in?
An amino acid, it helps skin retain moisture, giving it a healthier look and feel. It also supports structures in skin that result in a more youthful appearance and occurs naturally in the body.
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Soybeans or silk proteins
What can I find this in?
This oil is non-allergenic, does not clog pores (non-comodogenic) and is suitable for all skin types. It is a liquid wax ester which is very similar in structure to those in the skin's sebum. It smoothes onto the skin easily, with long lasting conditioning effects that leave a soft, silky feel. It contains three forms of vitamin E, a natural antioxidant, which is very beneficial for the skin and promotes exceptionally long shelf life.
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Expeller pressed from the jojoba seeds.
What can I find this in?
A mild anionic, high-foaming and well emulsifying surfactant. Made primarily from coconut oils.
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Coconut
What can I find this in?
Sodium gluconate acts as a skin conditioning agent. It makes the skin softer and smoother. It moisturizes the skin and hydrates it by trapping moisture in and beneath the skin which helps keep the skin healthy and vibrant.
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Sodium salt of the glycolic acid produced by fermentation of glucose.
What can I find this in?
It is used primarily as a humectant. It is second only to hyaluronic acid in its ability to hold water! It can also reduce tackiness in formulas and is a keratolytic. Sodium lactate increases skin hydration in both leave-on and rinse-off applications.
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Fermentation of sugars.
What can I find this in?
A humectant that naturally occurs in the skin. Humectants maintain and secure moisture into your skin. They attract water droplets from the surrounding air and lock them into the upper layer of your skin, giving it a moisturized appearance.
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Naturally occurring ingredients such as plants, fruits, and oils.
What can I find this in?
A low HBL emulsifier that can help stabilize emulsions, and act as a dispersing agent, providing thickening properties to the formula.
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Derived from vegetable oils (sorbitol and stearic acid).
What can I find this in?
The body produces squalane naturally, so, the skin readily receives the oil. it provides excellent hydration. it is also a lightweight oil, which will help avoid a heavy or greasy feeling on the skin. It can balance oil production and boost blood circulation to the skin, leaving an all around beautiful glow.
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Derived through biotechnology, using sustainably sourced plant sugars and yeast fermentation.
What can I find this in?
This fatty acid imparts a soft feel to lotions and creams. It is used to thicken and stabilize formulations.
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Derived from vegetable fats.
What can I find this in?
Sucrose Cocoate is a natural, PEG free, hydrophilic emollient that improves foaming aesthetic when added to cleansers.
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Sucrose and coconut oil
What can I find this in?
Primarily used in age defying formulas – to help support the tone and texture of skin by supporting cell turnover, revealing younger, more resilient skin. It also helps thicken skin, reducing the look of fine lines and wrinkles.
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Swertia Chirata plant native to India.
What can I find this in?
An amino acid peptide mix that can provide anti-aging and hydration benefits as a skin care ingredient. It is categorized as an essential amino acid because the body cannot make it on its own, so threonine must be obtained from food and/or supplements.
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L-Threonine amino acid
Whan can I find this in?
An antioxidant that helps to moisturize, rejuvenate, soften, soothe and protect hair and skin. it also helps prevent ultra-violet light damage.
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Synthetically sourced form of Vitamin E to avoid using animal byproducts.
What can I find this in?
Truly Strengthening Conditioner
Bilberry is rich in antioxidants, including flavonoids, making it a valuable addition to natural cosmetic products.
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Bilberry fruit/leaf
What can I find this in?
Grape seed oil is a rich source of essential fatty acids such as linoleum acid; these fatty acids provide antioxidant properties with anti-aging benefits. It is an excellent source of vitamin E, which is an important antioxidant that repairs the skin. It has mild astringent, emollient and antiseptic properties that soothe dryness, irritation, and inflammation. It also strengthens and repairs broken or damaged capillaries, which can alleviate conditions such as varicose veins.
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Cold pressed from the seeds of the grapes. This method means it is free of heat and chemical additives.
What can I find this in?
Calendula infused oil has anti-inflammatory, antiseptic and antimicrobial properties which help soothe, soften, and heal skin. It is very mild which makes it helpful for sensitive skin types and is excellent for dry, chapped skin.
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Flower from the marigold plant infused in grape seed oil.
What can I find this in?
It is used as a binder or emulsion stabilizer, skin conditioning agent, as well as an aqueous viscosity increasing agent.
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Derived through the fermentation of sugar by the bacteria xanthomonas campestris.
What can I find this in?