Ingredients Glossary

Why hide it, when we're proud of it? Our natural skin care products will always be leaping bunny certified, cruelty free and plant based. Forever formulated without:           
Phthalates              Parabens            Aluminum            DMDM            Siloxanes            Dye            Dimethicone            Silicones

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Ethyl ascorbic acid is a derivative of ascorbic acid. it is one of the most stable derivatives of ascorbic acid known, and it synthesizes into vitamin C inside the body.

Source:

Ascorbic Acid

What can I find this in?

Truly Brightening Vitamin C 

It is suitable for all skin types by giving anti-aging properties, moisturization, acne relief, treatment with sunburns, and healing cuts or wounds. It is very rich in proteolytic enzymes which help to remove dead skin cells that can clog the pores of the scalp which also hinder the growth of new hair follicles. It has alkaline properties which help to maintain the pH level of hair and skin. It is used to cure dandruff by its enzymatic breakdown of skin cells and anti fungal properties.

Source:

Cold pressed from the aloe vera leaf inner gel only, non-decolourized.

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Relieving Scalp Spray 

Truly Face Cream

Truly Body Wash 

A cleansing ingredient with a soothing touch. Contains Malic Acid helping to remove build up, draw out impurities and slough off dead skin cells.

Source:

Apples 

What can I find this in?

Truly Relieving Scalp Spray 

This natural emulsifying wax creates creamy emulsions. It is a strong emulsifier that can also be used in sulphate-free surfactant systems. 

Source:

Behenyl alcohol is derived from vegetable sources; polyglyceryl-3 stearate is derived from vegetable derived glycerol and stearic acid.

What can I find this in?

Truly Cleansing Facial Cleanser 

Water-soluble, low odour and low colour preservative that protects against Gram-Positive and Gram-negative bacteria, yeast, and molds. It is compatible over a pH range of 3 to 8, making it a very versatile preservative. 

Source:

Nature-identical botanicals produced in lab setting. 

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Cleansing Facial Cleanser 

Truly Moisturizing Face Cream

Shea butter is used predominantly for skin care as it is known for its moisturizing properties. It penetrates deeply into the epidermis, imparting a smooth, soft finish without leaving an oily residue, thereby helping to remove impurities and improve respiration of the skin. It contains vitamins A and E which help to repair and protect skin cells, as well as vitamin F which aids in fine line reduction. 

Source:

Ivory coloured fat extracted from the nut of the African shea tree.

What can I find this in?

Truly Exfoliating Face Scrub 

A plant based wax that can be used in place of beeswax for vegan formulations to increase the hardness of ointments. 

Source:

Natural vegetable wax extracted from the candelilla plant.

What can I find this in?

Truly Exfoliating Face Scrub 

This retinol mixture consists of encapsulated retinol, within tiny liposomes which aid in stabilization for the active material, as well as enhance the delivery of the active into the skin itself.

Source:

A combination of synthetic and naturally derived components, vegan sourced retinol.

What can I find this in?

Truly Ageless 1% Retinol 

Cetearyl Alcohol is useful as an emollient, texture enhancer, foam stabilizer, emulsifier, carrier and thickener in building lotions, creams, and lip balms.

Source:

It is a mixture of naturally derived (coconut and palm oils) fatty alcohols.

What can I find this in?

Truly Strengthening Conditioner

Truly Moisturizing Face Cream 

It is used in lotion making to provide stable emulsions between the oils and liquids in the formula. 

Source:

Vegetable source. Emulsifying wax is a waxy solid prepared from Cetearyl Alcohol, (coconut oil and palm derived) and polysorbate (fatty acid derived). 

What can I find this in?

Truly Cleansing Facial Cleanser

Truly Moisturizing Face Cream 

Truly Exfoliating Face Scrub 

It has unique binding abilities which makes it useful as an opacifier, emollient, emulsifier, thickener, and carrying agent for other ingredients.

Source:

Naturally derived from fats such as coconut or palm. 

What can I find this in?

Truly Strengthening Conditioner 

Citric Acid is a weak organic acid. It is a natural preservative and is also used to balance the pH in a formula.

Source:

Organic acid

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Cleansing Facial Cleanser 

Truly Relieving Scalp Spray 

Truly Brightening Vitamin C 

Truly Youthful Rose Toner 

Truly Hydrating Hyaluronic Acid 

Truly Moisturizing Face Cream 

Provides amino acids for healthy skin renewal, detoxifies and stimulates circulation and is soothing. It can protect hair from various infections like lice, it can also strengthen hair to avoid hair loss. 

Source:

Steam distilled from fruit

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

A natural bactericide, disinfectant, preserver and stabilizer. It has a citrusy, tangy and sweet aroma containing energizing properties.

Source:

Cold pressed from the fresh peel of grapefruit

What can I find this in?

Truly Exfoliating Face Scrub 

It is a safe, non-irritating cleanser that removes surface oil, dirt and bacteria without stripping or drying sensitive skin. It has antibiotic, anti-septic and moisturizing properties. It also acts as an emulsifying agent and thickener. It helps to increase viscosity and control it. 

Source:

Derived from coconut oil

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Strengthening Shampoo

Truly Body Wash 

It is completely soluble with other oils, making it the perfect carrier oil. Having an extremely lightweight consistency, it absorbs quickly into the skin without clogging pores but still offers moisturization. Lauric acid is the main fatty acid chain that is removed in fractionation; with its removal, the overall oiliness and greasiness is considerably decreased. It is also a good vegetable alternative to mineral or silicone oils.

Source:

Coconut oil is hydrolyzed and fractionated by steam distillation.

What can I find this in?

Truly Exfoliating Face Scrub 

Truly Ageless 1% Retinol 

Carnauba wax is known for its hypoallergenic and emollient properties as well as its shine, therefore it appears in many cosmetic formulas where it is used to thicken the product.

Source:

Vegetable wax obtained from the leaves of the carnauba palm that grows in Brazil.

What can I find this in?

Truly Exfoliating Face Scrub 

Applying it to the scalp strengthens hair follicles, controls hair loss, and leaves hair shiny and fresh. It is also an effective dandruff treatment.

Source:

Steam distilled from the grass

What can I find this in?

Truly Relieving Scalp Spray 

The human body readable absorbs D-L Panthenol through the skin and rapidly converts D-Panthenol into Pantothenic Acid, a substance present in all living cells. Studies have shown that D-Panthenol promotes stimulation of epithelization, granulation, mitigation of itching and has an anti-inflammatory effect.

Source:

Synthetically produced Vitamin B-5 to bypass natural animal sources.

What can I find this in?

Truly Strengthening Conditioner
Truly Body Wash 

A nonionic surfactant, ideal for stable foaming and cleansing. The foam obtained is fine and particularly stable. A non-irritating ingredient that is not drying and is ideal for sensitive skin.

Source:

Produced by the reaction of glucose with the fatty alcohol decanol, which is derived form coconut. 

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Strengthening Shampoo

Truly Body Wash 

It is a multifunctional nonionic surfactant that provides superior viscosity building performance, foam booster and thickener. 

Source:

Derived from natural sources with nature identical ingredients.

What can I find this in?

Truly Strengthening Shampoo

Truly Body Wash

It is the salt of citric acid and acts as a pH buffer, chelating agent, binding mineral, as well as a water softener. 

Source:

Citric acid 

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Moisturizing Face Cream 

Truly Hydrating Hyaluronic Acid 

Truly Youthful Rose Toner 

Truly Brightening Vitamin C 

Truly Relieving Scalp Spray 

An anti-inflammatory essential oil that reduces inflammation on the skin. It is also an antiseptic that may aid in healing wounds from acne, psoriasis, or eczema. It has antibacterial properties that may kill off a bacterial infection thereby preventing inflammation.

Source:

Distilled from eucalyptus leaves

What can I find this in?

Truly Body Wash

It is a naturally derived product with broad spectrum protection that improves skin moisture. It is non-sensitizing, non-irritating and acts as an effective preservative.

Source:

A combination of a naturally occurring food additive glucono delta lactone, derived from corn, and a food grade preservative sodium benzoate, the sodium salt of benzoic acid, along with a trace amount of calcium gluconate as a processing agent. 

What can I find this in?

Truly Relieving Scalp Spray 

Truly Hydrating Hyaluronic Acid 

Guava is prized for its high vitamin content, and is shown to slow down the signs of aging.

Source:

Guava fruit

What can I find this in?

Truly Brightening Vitamin C 

Apple extract is commonly used in skin care for its anti-aging and and skin smoothening benefits. 

Source:

Apple

What can I find this in?

Truly Brightening Vitamin C 

Bilberry is rich in antioxidants, including flavonoids, making it a valuable addition to natural cosmetic products.

Source:

Bilberry fruit/leaf

What can I find this in?

Truly Brightening Vitamin C 

Cucumber has a high content of minerals, potassium and sulfer and is often used in skin care to soften and hydrate the skin. It is especially well suited for cleansing products to help soften and smooth.

Source:

Cucumber fruit and glycerin made of naturally derived oils

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Brightening Vitamin C 

In hair products, glycerine acts as a natural humectant. When absorbed by the hair follicle, the follicle softens, swells and retains the water resulting in added body, shine and moisture. 

In skincare, this humectant works well for moisturizing, smoothing, and softening the skin. It increases the solubility of of the active ingredient, thereby elevating its skin penetration and increasing its activity time. Humectants also elevate the hydration of the skin, minimizing the dehydrating effect of some co-existing active ingredients. It can also assist in pulling oxygen into the skin.

Source:

Non-GMO product derived from coconut and palm oils.

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Moisturizing Face Cream 

Truly Cleansing Facial Cleanser 

Truly Hydrating Hyaluronic Acid 

Truly Relieving Scalp Spray

Truly Body Wash 

Guar hydroxypropyltrimonium chloride is especially beneficial as a hair care product. Because it is positively charged, or cationic, it neutralizes the negative charges on hair strands that cause hair to become static or tangled. In skincare, it is a conditioning agent and will give a silky and soft feel to the skin.

Source:

Guar beans

What can I find this in?

Truly Strengthening Conditioner

Truly Cleansing Cleanser 

Multi-purpose remedy that can help a wide variety of skin conditions including spot treatment of acne, soothing dry or itchy skin, and oily skin. It is also great for the removal of makeup. It has also been used for stretch marks, diaper rash, varicose veins, dandruff, deodorant, bruises, sunburns, razor burns, and bug spray.

Source:

Distillation of twigs, bark and leaves of Hamamelis Virginiana

What can I find this in?

Truly Relieving Scalp Spray 

Truly Soothing Witch Hazel 

Truly Youthful Rose Toner 

Truly Brightening Vitamin C 

Sunflower oil, like other oils, can retain moisture in the skin. However, it may also contain antibacterial/antimicrobial properties, providing a protective barrier that resists infection. It also acts as an emollient and contains vitamin E.

Source:

Expressed from sunflower seeds

What can I find this in?

Truly Moisturizing Face Cream 

Truly Exfoliating Face Scrub 

A powerful humectant, antistatic agent and skin moisturizer. it is a popular ingredient in skincare products because of its involvement in tissue repair, ability to reduce folds and wrinkles in the skin, remove scars, and and add volume under the skin.

Source:

Produced by biotechnology, main sources for fermentation are glucose, soy peptone and yeast extract.

What can I find this in?

Truly Brightening Vitamin C 

Truly Hydrating Hyaluronic Acid 

A blend of hydrolyzed proteins derived from wheat, corn and soybeans, which add moisturizing and conditioning properties to the formulation.

Source:

Botanical and synthetic

What can I find this in?

Truly Strengthening Conditioner 

It is used to improve the feel of creams and lotions and imparts a soft, cushiony feel on the skin, giving it a near-velvet smoothness after drying. 

Source:

A natural soluble form of hydrolyzed whole oats 

What can I find this in?

Truly Moisturizing Face Cream 

Lavender is known to stimulate hair growth by increasing the circulation to the hair follicles. It is recognized to have strong antiseptic and antibacterial actions which help to promote healing of the scalp. 

Source:

Steam distilled from the lavender flower

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Relieving Scalp Spray 

Lemon is commonly used as a skin toner because it is known for its astringent and anti-irritant qualities. It also acts to refresh dull skin and helps stabilize an oily complexion. In hair care, it refreshes dull hair and helps to eliminate oils on the scalp. 

Source:

Cold pressed from lemon rinds

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Cleansing Facial Cleanser 

Truly Body Wash 

It it widely used in cosmetic and hair care products because it is moisturizing, extremely stable, and capable of adhering and staying on the skin. When applied to the skin, it forms a moisture barrier and will assist in preventing moisture loss. 

Source:

Seeds of the plant 

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Strengthening Shampoo 

It has powerful antioxidant properties that can significantly improve the appearance of blemishes and scars. It can quickly clear up the sebum glands that get infected and blocked by toxins and dirt, and eliminate the bacteria that causes acne and other skin problems. Used for its anti fungal, antibacterial and anti-inflammatory properties. This oil can help with lice, heal small sores and irritations, soothe dry scalp and helps fight against dandruff. 

Source:

Steam distilled from the leaf of the tea tree.

What can I find this in?

Truly Relieving Scalp Spray 

Truly Clear Spot Treatment 

It is an excellent antiseptic and anti-inflammatory agent that can be applied topically to help alleviate pain by creating a soothing and cooling sensation. It is also known to be refreshing, mentally stimulating and energizing.

Source:

Steam distilled from the leaves of the peppermint plant.

What can I find this in?

Truly Relieving Scalp Spray 

It is a fine textured oil that is used in hair care due to its moisturizing, emollient, and anti-inflammatory properties. It is high in essential fatty acids which provide the building blocks for cell membranes.

Source:

Oil is extracted from the seeds of the evening primrose. 

What can I find this in?

Truly Strengthening Conditioner 

Rice bran wax is used to prevent moisture loss. In cosmetics, it is used to bind oils and stabilize emulsions. It is also an effective substitute for beeswax. 

Source:

Cold press de-waxing process of rice oil

What can I find this in?

Truly Exfoliating Face Scrub 

Since geranium balances secretions around the hair follicles, it is an effective agent for hair growth. It can also help revive dull and limp hair.

Source:

Steam distilled from the leaves and stalks of the Geranium plant.

What can I find this in?

Truly Strengthening Conditioner

Truly Strengthening Shampoo

A natural oil easily absorbed by the skin and transported deep into the tissue. Its emollient properties make it ideal for dry, dehydrated, or mature skin. Skin problems respond to its high content of vitamin A and E.

Source:

Cold pressed from the seeds of the avocado

What can I find this in?

Truly Moisturizing Face Cream 

A new line of all natural multifunctional ingredients that provide emollience, moisturization, and microbial protection. This product is made up up three ingredients: Phenethyl alcohol has strong protection against bacteria. Pentylene glycol adds another layer of protection, and is strong against bacteria and yeast. Propanediol helps boosts the efficacy against fungi (yeast and mold) as well as bacteria.

Source:

Each component is derived from corn or sugar cane

What can I find this in?

Truly Brightening Vitamin C 

Truly Youthful Rose Toner 

Truly Soothing Witch Hazel 

Phenoxyethanol is a widely used preservative with global approval for use in rinse-off or leave-on cosmetic products in concentrations up to 1%. It’s often used in even lower amounts, especially when combined with other preservatives.

Source:

Although the phenoxyethanol used in skin care products is synthetic, this chemical occurs naturally in green tea.

What can I find this in?

Truly Body Wash

It contains antioxidants that repair damaged hair and add shine. It strengthens hair follicles and strands.

Source:

Molecular distillation of the dry patchouli leaves.


What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

It is a non-ionic surfactant that is used to disperse and emulsify.

Source:

Naturally derived from Lauric Acid (coconut oil)

What can I find this in?

Truly Relieving Scalp Spray 

Truly Body Wash 

It can enhance the penetration of ingredients into the skin. It also has hydrating properties and can leave a smooth, moist finish on skin. It also offers many performance benefits - no skin irritation, improved moisturization, excellent sensorial attributes, unique solubility to deliver actives and boosts the efficacy of preservatives. 

Source:

Derived from a sustainable and renewable corn.

What can I find this in?

Truly Strengthening Conditioner

Truly Strengthening Shampoo 

Truly Cleansing Facial Cleanser

Truly Body Wash 

It is rich in vitamin E, monounsaturated fatty acids, proteins, potassium, zinc, and other minerals and vitamins which make it great for skin and hair. It is a mild and hypoallergenic oil. Due to its light texture, it can easily penetrate deep into the skin, softening and dislodging dirt and debris accumulated in the pores and har follicles; therefore, preventing blackheads and acne. It helps restore hair moisture and it helps prevent hair breakage. 

Source:

Cold pressed from the dried kernel of sweet almonds. 

What can I find this in?

Truly Strengthening Conditioner 

Rose floral water has benefits for all skin types, but it is especially beneficial for dry, sensitive and mature skin. It provides a delicate, floral fragrance to a product. 

Source:

Rose buds and petals

What can I find this in?

Truly Youthful Rose Toner 

An excellent extract used to retard rancidity in natural oils. It also has strong antioxidant properties.

Source:

Oil extract of rosemary

What can I find this in?

Truly Clear Spot Treatment 

Truly Ageless 1% Retinol 

PhytoCide Elderberry OS is an antimicrobial agent in formulations, however it also has multi-functional benefits such as antioxidant properties, astringent properties, and anti-aging properties.

Source:

Elderberry fruit 

What can I find this in?

Truly Exfoliating Face Scrub 

This oil is non-allergenic, does not clog pores (non-comodogenic) and is suitable for all skin types. It is a liquid wax ester which is very similar in structure to those in the skin's sebum. It smoothes onto the skin easily, with long lasting conditioning effects that leave a soft, silky feel. It contains three forms of vitamin E, a natural antioxidant, which is very beneficial for the skin and promotes exceptionally long shelf life. 

Source:

Expeller pressed from the jojoba seeds

What can I find this in?

Truly Ageless 1% Retinol 

Baking Soda is soothing to the skin as well as an excellent deodorizer and cleanser of the skin, leaving it feeling silky smooth. It is also helpful in relieving itching and tension. 

Source:

Component of the mineral natron and is found dissolved in many mineral springs.

What can I find this in?

Truly Polished Powder Exfoliant 

A mild anionic, high-foaming and well emulsifying surfactant. Made primarily from coconut oils.

Source:

Coconut 

What can I find this in?

Truly Strengthening Shampoo

Truly Body Wash 

Natural mineral salt that is harvested from the ancient sea deposits in the Himalayan mountains. It has a distinctive pink/red colour due to the trace mineral content. When used in a scrub formula it will provide gentle exfoliation.

Source:

Sea salt deposits

What can I find this in?

Truly Exfoliating Face Scrub  

Truly Polished Powder Exfoliant 

Sodium gluconate acts as a skin conditioning agent. It makes the skin softer and smoother. It moisturizes the skin and hydrates it by trapping moisture in and beneath the skin which helps keep the skin healthy and vibrant.

Source:

Sodium salt of the glycolic acid produced by fermentation of glucose.

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Moisturizing Face Cream

It functions as a skin-softening and soothing ingredient and has cleansing properties. It's considered very gentle and unlikely to cause skin dryness or irritation.

Source:

Avena Sativa (Oat) Protein

What can I find this in?

Truly Body Wash 

A preservative used for antimicrobial protection.

Source:

Organic compound generally derived from wild berries

What can I find this in?

Truly Body Wash 

A low HBL emulsifier that can help stabilize emulsions, and act as a dispersing agent, providing thickening properties to the formula.

Source:

Derived from vegetable oils (sorbitol and stearic acid)

What can I find this in?

Truly Moisturizing Face Cream 

The body produces squalane naturally, so, the skin readily receives the oil. it provides excellent hydration. it is also a lightweight oil, which will help avoid a heavy or greasy feeling on the skin. It can balance oil production and boost blood circulation to the skin, leaving an all around beautiful glow. 

Source:

Derived through biotechnology, using sustainably sourced plant sugars and yeast fermentation. 

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Ageless 1% Retinol 

This fatty acid imparts a soft feel to lotions and creams. It is used to thicken and stabilize formulations.

Source:

Derived from vegetable fats

What can I find this in?

Truly Moisturizing Face Cream 

Sucrose Cocoate is a natural, PEG free, hydrophilic emollient that improves foaming aesthetic when added to cleansers. 

Source:

Sucrose and coconut oil

What can I find this in?

Truly Cleansing Facial Cleanser 

Truly Strengthening Shampoo 

An antioxidant that helps to moisturize, rejuvenate, soften, soothe and protect hair and skin. it also helps prevent ultra-violet light damage.

Source:

Synthetically sourced form of Vitamin E to avoid using animal byproducts. 

What can I find this in?

Truly Strengthening Conditioner 

Truly Strengthening Shampoo 

Truly Exfoliating Face Scrub

Truly Brightening Vitamin C

Truly Ageless 1% Retinol

Truly Moisturizing Face Cream 

Truly Cleansing Facial Cleanser 

Grape seed oil is a rich source of essential fatty acids such as linoleum acid; these fatty acids provide antioxidant properties with anti-aging benefits. It is an excellent source of vitamin E, which is an important antioxidant that repairs the skin. It has mild astringent, emollient and antiseptic properties that soothe dryness, irritation, and inflammation. It also strengthens and repairs broken or damaged capillaries, which can alleviate conditions such as varicose veins.

Source:

Cold pressed from the seeds of the grapes. This method means it is free of heat and chemical additives. 

What can I find this in?

Truly Clear Spot Treatment 

Truly Moisturizing Face Cream 

Calendula infused oil has anti-inflammatory, antiseptic and antimicrobial properties which help soothe, soften, and heal skin. It is very mild which makes it helpful for sensitive skin types and is excellent for dry, chapped skin.

Source:

Flower from the marigold plant infused in grape seed oil.

What can I find this in?

Truly Moisturizing Face Cream 

Sugar cane is used in skincare formulations for the moisturizing and skin conditioning benefits. 

Source:

Sugar cane

What can I find this in?

Truly Brightening Vitamin C 

It is used as a binder or emulsion stabilizer, skin conditioning agent, as well as an aqueous viscosity increasing agent.

Source:

Derived through the fermentation of sugar by the bacteria xanthomonas campestris. 

What can I find this in?

Truly Moisturizing Face Cream